Notice the copy of Globe Broadband’s latest TVC. Aside from the fact that Globe’s trying to convert a want to a need (which I think all ads are guilty of), they are also communicating the wonders of New Social Media (NSM) and eventually used it to their advantage to entice people to avail their latest internet connection service. Let me quote a few interesting lines:
• This is just not your bedroom; this is the stage where the world discovers you.
• This is not just your blog; it’s the next big bestseller.
• This online album, it’s the next multi-million peso business.
• You’re future, now showing on Globe Broadband.
See, collaboration is everywhere. You can be the next Charice Pempengco (it’s not like it’s a bad thing) and Youtube can be your road to superstardom. Before, NSM is just another geeky stuff, but now, there’s no escaping it. Even giant corporations are banking on it. And can you just imagine your future in the virtual world? How do you see yourself in the virtual world two to five years from now? Are you gonna be a Perez Hilton? Or a Paris Hilton famous for her sex tape? Or a bigtime and respected blogger?
Commwhore caveat:
Our success lies on our hands alone. While NSM can do wonders, it can only do so much. It can just facilitate the speedier spread of information. So go on rehearse that song before you commit social suicide which will be witnessed by just about millions of Youtube users, create a blog that would inspire people, and take photographs only at the most flattering angle.
And the biggest question is:
What’s gonna be your claim to fame? 
